cv headline THE BIG PICTURE #2 - Amazon's Unlikely Pairing

I recently came across a fascinating in-depth article in Wired magazine about one of Amazon’s secret weapons. During the incredibly busy holiday shipping season they employee a growing number of seasonal, RV-loving, semi-nomadic, retirees.

Hey there, I’m Chad, and this is The Big Picture from CV Outreach, where we examine stories from business and culture to glean actionable insights for churches and ministries.

This strategy is more than just a fluke or a PR stunt. It fills a specific need for Amazon during their peak shipping season. What Amazon needs is affordable, reliable warehouse workers in strategically located warehouses across the country. These retirees fit the bill perfectly.

The strategy has been dubbed “Camperforce”. They have invested heavily in it, and Jeff Bezos has even claimed that he believes Amazon will employ 1 in 4 “workampers” by 2020.

The full article is a fascinating read of what life is like for some American retirees post-2008, and how one of the largest companies in the world has inexplicably become part of the sunset of their lives.

Why we love unlikely pairings

I hope your church is inspired by the story of Amazon and Camperforce. But, it’s not a fairy tale. It’s real life. There are hard realities to the job opportunities that Amazon is providing and serious financial concerns for the Camperforce retirees.

Despite that, people still love to hear about unlikely pairings. We love movies, books, and entertainment that are Odd Couple-esque in nature.

Why is that?

Could it be that we recognize ourselves in these pairings? That deep down, when we are alone, we feel like we are mismatched and hindered by our inherent shortcomings? There’s a degree of insecurity there.

When we see a success story of an unlikely pair, we find hope. We see hope and possibility for ourselves; whether that hope is for our vocation, friendship, or courtship.

As believers, how much more so should we resonate with the idea of an unlikely pairing?

We were called out of sin and brought into the light by a perfect Creator. Our forever heritage is now enmeshed with unthinkable glory and beauty. We, all of us, and our Savior; that is the most unlikely of pairs.

Your church has the opportunity to mirror this relationship.

Will you?

cv headline THE BIG PICTURE #2 - Amazon's Unlikely Pairing
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